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Wednesday, 18 January 2017

Do I need to spend time and money on a sophisticated website?

Do I need to spend time and money on a sophisticated website?


How much actual monetary value is gained spending time updating websites/social media?  I really wonder? My unsophisticated websites work fine, people email me,  can make purchases, phone to ask questions or arrange studio visits.  I achieve sales and people know where to find me.  Check these out if you are curious:  www.jackiewills.com,  www.patchworktemplates.com,  www.jackiewills.co.uk

The question is:  Do I want spend time updating websites and social media to compete with the latest trends, promotions and flood the airwaves with more images, hashtags and comments or spend the time working on textile art, pushing creative boundaries, accomplishing work which is dimensional, tactile and pleasing to some eyes.

I felt angst and pressure this morning returning from a refreshing sea swim thinking,  "should I be doing tech updates on social media/websites this morning when really I wanted to crack on being creative with my hands." Opening my studio door I found the answer glaring straight at me.  Pinned on my noticeboard was my first business card circa 1983, it is handmade, two hexagons are covered in fabric in the traditional hexagon patchwork format and hand sewn together, then sewn onto the card.  The background was crudely spray painted using a gold aerosol and the words are handwritten. This basic form of communication predates the internet, served its purpose perfectly as I remember people saying to me "oh, I will keep that, thank you."  Result, some 34 years later my work goes from strength to strength.

I think this answers my question.  No, I do not need to spend time and money on a sophisticated websites.  My basic websites will do very nicely indeed.   I would like to point out this is my personal view which works for me.  

Jackie Wills, first business card 1983.